Branding: Sushi & Robots
“I don’t care what this means, I want it in my life,” were my thoughts when I first saw the logo, knowing nothing else of the company.
Actually, I didn’t even know it was a company. It might have been an exclusive Asian-fusion restaurant, a niche AI blog, or an eclectic virtual community. But whatever I imagined at the time, I assumed it was creative, clever and cutting-edge, because only a really keen person would put sushi and robots together. Because INTRIGUE ALWAYS WINS.
Make people a bit curious or a lot intrigued by the way you present your brand or yourself, and they’ll come to you.
As it turns out, Sushi & Robots is a design consultancy. No wonder.
